But just like we’re not all going to turn our YouTube-taught hair-cutting skills into new careers, most of us won’t keep up such rigorous home training for “The Great British Bake Off,” either.Ĭonsumers generally still want fresh, less-processed and healthier-sounding foods. Even baker’s yeast, of all things, is still sold out in many places.
That’s on the same level as toilet paper shortages. since mid-March, when the earliest lockdowns began, according to Euromonitor. The fact of the matter is, even if the coronavirus leaves a lasting impression on certain aspects of consumer behavior, the dislocation taking place at supermarkets is shaping up to be more of a temporary phenomenon driven in part by food shortages and fear.Ĭonsider the absurdity that about 20% of store-bought noodles have been out of stock in the U.S. Speaking during Kellogg’s recent earnings call, CEO Steve Cahillane said: “Consumers rediscovering these benefits could be very positive for this category, and we plan to seize this opportunity.”īut careful, Kellogg. has called this a “reappraisal opportunity” for cereal - a chance to persuade shoppers to give its sugary products another try. To put that into context, the company’s average annual growth rate was just 1.5% over the last decade. retail sales surged 45% in March and 32% in April. This explains the resurgence of companies such as General Mills Inc., whose brands include Annie’s, Betty Crocker, Cheerios, Pillsbury and Totino’s pizza rolls. As such, traditional meal times have blurred, and in some cases snacks are replacing them, according to research by Euromonitor International. Parents who are working from home during this time are multitasking like never before, taking on the role of cook, housekeeper, teacher, disciplinary and full-time employee all at once in a Groundhog Day-like loop. The Covid-19 pandemic and shelter-in-place orders have led consumers to revert to old ways of shopping in search of ready-made meals and foods with long shelf lives. But a moment is probably all it will be, not a new normal, which is why packaged-food companies shouldn’t get too comfortable about their comfort food. Brands of yesteryear that had been struggling to find their place in a new health-conscious society are suddenly having a moment once again. (Bloomberg Opinion) - As panic-ridden consumers stock up on essentials, kitchen pantries are looking like a blast from the processed-food past: boxes of Kraft macaroni and cheese, cans of Bumble Bee tuna, Kellogg’s Frosted Flakes, Shake ‘N Bake, etc.
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